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Research papers

Beyond the buzz and towards robustness

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino
Company: Linkfluence
September 15, 2010
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Citation

Perry, Hamelle and Tabino (2010a, September 15). Beyond the buzz and towards robustness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-the-buzz-and-towards-robustness


Research papers

Fragrance 2.0

With the advent of the social web (also known as web 2.0) as a new way of communicating ideas, market researchers are faced with a new social space that requires relevant methods to apprehend its segments, analyse opinions and identify trends. As the...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Anthony Hamelle, Lauranie Nonotte, Julien Lévy
Company: Linkfluence
June 26, 2009
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Citation

Hamelle, Nonotte and Lévy (2009a, June 26). Fragrance 2.0. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fragrance-2-0


Research papers

Social graph theories

Has the monopoly of traditional population segmentation criteria and sampling methods come to an end? Can demographics (employment, age, sex, ethnicity, etc) or behavioural (consumption and cultural habits) criteria be replaced by new "community...

Catalogue: Congress 2008: Frontiers
Authors: Anthony Hamelle, Guilhem Fouetillou
Company: Linkfluence
September 26, 2008
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Citation

Hamelle and Fouetillou (2008a, September 26). Social graph theories. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-graph-theories